03 Aug ICE SPY: Lighting

When making custom 3D renders, one of the first things you need to understand is how important the concept of lighting is in making your projects look realistic. When you look at detailed images or movies such as Pixar’s Toy Story 3, you marvel at the details that go into making the grass move, or how the fur on the dog seems like it actually has a texture you could reach out and feel. What some may fail to consider is how important the right lighting is in making all of these concepts come together to create something that looks nearly real to the human eye. Lighting isn’t an afterthought in these images, both moving and still, but rather it acts as one of the primary catalysts for our minds to see a picture as something that might actually exist.

Our Architectural Renderer has been working diligently to perfect lighting techniques in her pursuit of creating powerfully conceptual environments that your clients can easily understand. Above are some examples of just how dynamic a well-lit rendering can be!

Have questions about something that you spy? We invite you to comment below or contact us directly.